Tara Marie O'Connell

Our favorite celebrity hair transformations recreated in a tiny salon.

Series for Hearst x Snapchat Discover’s brand Sweet and syndicated across Seventeen’s TikTok

Two stylists go head-to-head to create the ultimate braids. Locs, knots and twists — you see it all! Hosted by Stasha Harris, owner of Magic Fingers Studio.

Battle of The Braids is the sister series to The Braid Up, Hearst’s longest-running video series.

Lead Hearst’s first native TikTok video series across Good Housekeeping, Elle and Cosmopolitan.

Inside The Metropolitan Museum of Art’s fashion lab, profile on lead conservator Sarah Scaturro.

Oversaw Racked’s 20 part video series touring the most interesting stores in NYC.

Racked Entertainment Editor Elana Fishman on Taylor Swifts music and the conspiracy theory surrounding her fashion.

Oversaw Refinery29’s Snapchat Discover daily video programming.

Developed dozens of native video franchises included Testing Lab, Beauty In a Snap, Hacks, Try This Challenge and Fink Fridays.

Sasha Formoso of Aligned Style Theory, creates one-of-a-kind style transformations based on your zodiac chart.

Series for Hearst x Snapchat Discover’s brand Sweet.

Soul Tattoo artist Ash River Brant creates one-of-a-kind hand-poked healing tattoos based on your aura. The client has no idea what the tattoo is going to be until the session.

Series for Hearst x Snapchat Discover’s brand Sweet.

No matter how things ended, chances are your ex knows you better than anyone else. So why not let them pick your next date?

The dating show were your ex gets to pick your next date. Plot twist: at the end of each episode, the single gets to decide between the remaining contestant or the ex. What could possibly go wrong? 

Welcome to PLUSBKLN, the only plus-size vintage store in the country where you can  Buy, Sell, and Trade clothes. Watch as model Yamel and owner Alexis Krase help their clients (size 16-26) transform their personal style. Finally plus-size clothing that doesn’t suck! 

Ear styling transformations brought to you by the best in the business- Cassi Lopez of So Gold Studios in Brooklyn NY.

Developed and oversaw casting, production and social seeding for CFashion’s “Sex Toys or Beauty Products?”

Video went viral on YouTube and was picked up by Buzzfeed, Cosmopolitan and Bustle.

Developed, booked and produced a 30 episode YouTube docu-series profiling the stylists, designers and hair & makeup artists behind the biggest trends in fashion & music.

Series was the cover feature of the NY Daily News’ NOW section and featured on NY1’s linear platform.